Designing a Unified Loyalty Program for Auto Customers: Lessons from Frasers Plus and Sports Direct
loyaltyCRMservice

Designing a Unified Loyalty Program for Auto Customers: Lessons from Frasers Plus and Sports Direct

UUnknown
2026-02-23
9 min read
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How dealers can build one rewards platform across sales, service and parts—lessons from Frasers Plus' membership consolidation.

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#loyalty#CRM#service
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2026-02-23T01:42:56.630Z